Cocktails that walk to the table.
A 30-second serve from a cooler bag at the hip. Sold table to table across the beer garden while the bar keeps pouring beer. Built for a 500-capacity night.
The bar is the bottleneck. Every cocktail made behind it costs the same minutes a schooner costs seconds, so venues cap cocktails at what the bar can hand-build on a busy night. Take the cocktail out from behind the bar and the cap goes.
The pouch sells the next pouch.
Hang one on a lanyard and it walks around your venue as a billboard. The first question at the next table is always "where did you get that?" Some venues have reported up to a 4× lift in cocktail sales once the lanyards are on the floor, because nobody is reading a menu — they're looking at each other.
How it runs on a busy night
No new bar, no new fit-out, no menu retrain. One staff member, one cooler bag, a card reader.
Load the bag
Around 20 pouches in a small cooler bag on the hip. Reload from the coolroom in under a minute. Twelve-month shelf life on unopened stock, so there's no waste at close.
Walk the floor
The beer garden, the booths, the street tables, the dance floor. Guests who'd never leave their seat to queue for a cocktail buy one when it comes to them.
Serve in 30 seconds
Open, close, shake, and sip. Straight from the pouch, or into a glass at the table. Eleven bartender-built cocktails at up to 16% ABV.
Tap and move on
Card reader on the strap. The sale lands in your till like any other, and your bar team never touched a shaker.
The eleven, in the order people buy them.
Ranked by units sold on mxtology.com.au over the last twelve months. All real spirits, 130ml, 8.7–16% ABV.
What one server adds to a night
Drag the sliders. Defaults are MXTology's own event numbers, not a best case.
The category is already moving.
Venues are being pitched cocktails on tap for the same reason: labour. A keg still needs a bar, a tap, a glass, and a queue. The pouch needs a pair of legs.
Spent on RTDs in Australian on-premise in 2025, up 12% on the year and 35% since 2023. The fastest-growing category in the licensed sector.
NielsenIQ, via Food & Drink Business, June 2026Australia's rank among the world's RTD markets.
IWSRRaised in July 2026 by canned-cocktail brand Curatif from 579 investors, on a pitch that venues want to be "more profitable and more productive" through tap cocktails. The productivity thesis is proven; the delivery method is the open question.
OnMarket closed offers; Curatif MD Matt Sanger, June 2026Already done at volume in Canberra.
- 900+Cocktails at Black Opal Stakes, Thoroughbred Park — MXTology's first event.
- #1Vendor at Hops & Hooves two years running.
- #1Vendor at Canberra Craft Beer & Cider Festival last year — outsold every other bar on site with one person serving.
Venues already maximising profit in Canberra
Preferred beverage partner on race days. Where the roaming serve was built and the 100–200-a-session number comes from.
Poured at UC gigs up to 1,742 capacity. Same bag, same lanyard, a room full of people who won't queue.
"Bloody brilliant."
"For a busy venue that can't keep up with cocktails, this will be a game changer."
Gordon Ramsay — Food Stars Australia (Channel 9)
He wasn't only talking about the drinker. He was talking about the venue: the bar staff who get their minutes back, and the cocktails a room buys when it doesn't have to queue for them. When the world's best-known restaurateur says that about your product, you check whether he's right. This page is us checking.
Friday 25 September. You've got nothing to lose.
Aaron, MXTology's founder, works a busy Friday night — the night before the AFL Grand Final. He brings the stock, the bags and the lanyards, walks the floor for a few hours, and every sale goes through your till at $18, the price it sells for at Canberra's markets and race days.
Every sale is yours, minus the $7 a pouch we invoice for the stock. That's the whole deal for the proof-of-concept night: you keep the margin, we do the work, and we all count the till at close.
Aaron Taylor, Founder, MXTology
aaron@mxtology.com.au
mxtology.com.au
- One night: Friday 25 September, the night before the Grand Final.
- Sales run through your till, on your licence, at $18 a cocktail.
- Stock at $7 LUC, trial night included. 25-pack cartons, any mix of the eleven cocktails.
- Twelve-month shelf life. Order what you sell.
- CitrusFresh™ keeps each cocktail fresher than 98% of bars.
- No glassware, no garnish, no breakage, no shaker at the bar.
- Lanyards supplied so guests keep the cocktail and both hands.