News — premixed drinks

Why Cocktail Pouches Are the Future of Premixed Cocktails in Australia

Why Cocktail Pouches Are the Future of Premixed Cocktails in Australia

The way Australians drink is evolving. Gone are the days of over-sugared bottled mixers and overpriced bar tabs. Today, it's all about convenience, freshness, and flavour. Enter: the cocktail pouch. Combining the best of premixed cocktails with sleek, wearable packaging, cocktail pouches are redefining how and where we enjoy a good drink. What Are Premixed Cocktails (and Why Are They Everywhere)? Premixed cocktails are ready-to-drink beverages that combine spirits, mixers, and flavouring — no bar tools or bartender required. Whether it's a margarita, espresso martini, or a whisky sour, premixed cocktails are all about ease. But here’s the catch: most...

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