Sustainability

Why do we choose pouches?

Key Points

• Lighter on the Planet: Our pouches produce 75% less carbon emissions than traditional glass or aluminium, making each sip a step towards a greener earth.
• Fewer Emissions in Transport: Pouches are featherlight compared to glass, slashing fuel consumption and CO2 emissions during shipping by a substantial margin.
• Recyclable and Revolutionary: Our pouches can be easily recycled, leading the charge towards a more sustainable future with every cocktail served.
• Our Vision is even Greener: Eventually our pouches will be fully bio degradable and include a seed so when you finish sipping you can plant a tree 

In the quest to become the number one cocktail brand in the world, MXTology has embarked on a pioneering journey, not just in terms of offering innovative, wearable cocktails but also by redefining sustainability in the beverage industry. A key decision in this journey is the choice to use pouches over traditional glass and aluminum for packaging. This choice is not merely a matter of convenience but a testament to MXTology's commitment to sustainability and its vision to significantly reduce the environmental impact of cocktail consumption worldwide.

The environmental argument for choosing pouches over glass or aluminum is compelling and multifaceted. Glass, while recyclable, is carbon-heavy to produce, requiring temperatures up to 1700°C. Its production, coupled with its susceptibility to breakage and the energy-intensive recycling process, positions glass as having one of the highest environmental impacts among packaging options. Aluminum, although lighter and often celebrated for its high recycling rates, still demands a considerable amount of energy for both production and recycling, contributing significantly to carbon emissions.

In contrast, pouches emerge as a superior sustainable option for several reasons. Predominantly made from materials that are significantly lighter than their glass or aluminum counterparts, pouches require less energy to produce and transport. A study by the Flexible Packaging Association highlights that flexible pouches consume 75% less energy to produce than metal cans and result in a significantly lower carbon footprint. This reduced energy consumption is crucial for a brand like MXTology, aiming for global leadership in the cocktail market, as it translates into lower greenhouse gas emissions across the product lifecycle—from production through to distribution.

Moreover, the logistical efficiency of pouches cannot be overstated. Their lightweight nature reduces shipping costs and fuel consumption, further diminishing the environmental impact of getting MXTology’s products into the hands of consumers around the world. The ease of recycling pouches, coupled with their reduced material use, positions them as an environmentally preferable option, aligning with MXTology's mission to offer convenience without compromise.

MXTology's commitment to sustainability goes beyond the current state of pouch technology. The company is actively working on pioneering fully biodegradable pouches. This groundbreaking innovation aims to address one of the critical challenges of plastic use: its longevity in our ecosystems. By developing pouches that can break down naturally, MXTology is setting a new standard for environmental responsibility in the beverage industry. 

But MXTology's vision extends even further, with plans to incorporate seeds into their pouches. This novel idea means that consumers can not only enjoy world-class cocktails with convenience and sustainability in mind but also contribute to reforestation efforts. Imagine finishing a cocktail and then planting the pouch, which would biodegrade and germinate a tree. This initiative embodies the essence of giving back to the planet, transforming each cocktail consumed into a step towards greener, more sustainable earth.

In conclusion, MXTology's choice of pouches as the primary packaging method is a deliberate, strategic move aligned with its ambition to lead the global cocktail market sustainably. Through continuous innovation and a deep commitment to environmental stewardship, MXTology is not just redefining convenience in cocktail consumption but also setting a benchmark for sustainability in the beverage industry.

https://ecochain.com/case-studies/case-study-packaging-plastic-vs-glass/#:~:text=Winner%3A%20Plastic%20packaging!&text=Glass%20has%20an%20advantage%20in,of%20glass%20are%20significantly%20higher.