Poolside Venues
Your pool bar just became a cocktail bar.
Your guests want more than a beer and a basic spirit-and-mixer by the pool — but you don't have the bartenders, the fresh ingredients or the time to shake a real cocktail. MXTOLOGY is the bar-quality cocktail your pool bar can actually serve: pouched, sealed, ready in 10 seconds.
Guests want cocktails. Pool bars pour basics.
Every summer, guests sit around your pool drinking whatever the bar can manage — beer, cider, wine in a plastic cup. Not because they don't want a Margarita or an Espresso Martini, but because a real cocktail needs things a pool bar doesn't have:
- A trained bartender on every shift — hard to hire, expensive to keep
- Fresh juice, syrups and garnishes that spoil faster than you can sell them
- Three minutes of shaking per drink while the queue grows
- Glassware — which most venues rightly ban anywhere near the water
So the highest-margin drink on any menu never gets sold — and the revenue walks off to wherever guests can get one.
The 10-second cocktail serve
MXTOLOGY cocktails are shaken fresh in Australia with real ingredients, then sealed into a 130ml pouch — a complete, bar-quality cocktail with its own drinking vessel. Your bar just hands it over.
Chill the pouches
Fridge, esky or ice bucket. That's the entire install — no taps, no blenders, no prep station.
Guest picks a flavour
Eleven real cocktails on a printed menu we supply — from Piña Colada to Espresso Martini.
Hand it over
Sealed, single-serve, unbreakable. Any staff member can serve it — zero training, zero technique.
Open · Close · Shake · Sip
Guests activate the cocktail in its own pouch — the shake livens the citrus and builds the crema. Part of the fun.
Everything a pool bar can't do — done.
Effortless to serve
No bartender, no cocktail training, no recipes. If your team can hand over a cold can, they can serve an 11-cocktail menu.
Zero wastage
No open bottles going flat, no juice spoiling in the heat, no mis-poured drinks tipped down the sink. Every pouch you stock is a sealed, sellable serve — stock control is as simple as counting.
Fresher than 98% of bars
Shaken fresh in Australia with real ingredients and sealed at peak freshness with CitrusFresh™ technology — fresher than what 98% of bars are able to make on site.
No glass, no worries
The pouch is unbreakable and spill-resistant — safe on the pool deck, in the spa area, on the water. The glassware ban stops being a drinks-menu ban.
Fast at peak
A hand-shaken cocktail takes around three minutes. A pouch takes ten seconds — and you can serve a whole family in the time a bar shakes one Margarita.
A new revenue line
Premium cocktails command premium poolside prices — without hiring a single extra person. You set your own price; every serve is high-margin because nothing is wasted and no labour is added.
The lanyard: your easiest upsell.
Every MXTOLOGY pouch clips onto a branded lanyard — so guests wear their cocktail around their neck and drink completely hands-free. At a swim-up bar it's the difference between "one drink at the bar" and "a cocktail that floats around the pool with them".
- Hands-free in the water — no glass to hold, nothing to spill, resealable between sips
- A natural add-on sale at the till — bundle it with the first pouch
- Every guest wearing one is a walking ad to the rest of your park
- Guests keep it, reuse it, and come back to refill it
Australia's taste buds have changed.
Beer, wine and straight spirits are flat or declining. Cocktails and premium ready-to-drink serves are where the growth is — and venues that put them on the menu are the ones capturing it.
The question isn't whether your guests drink cocktails. It's whether they buy them from you.
Category figures as cited in 2026 Australian RTD-industry investor materials drawing on IWSR-style market data. Sales trends vary by venue and region.
Bar-quality, without the bar.
These aren't sugary premixes. Every MXTOLOGY cocktail is a real recipe — real spirits, real citrus, 8.7–16% ABV — shaken fresh and sealed in its pouch. Guests open the spout, close the lid, shake to build the crema, and sip. It's the only ready-to-drink cocktail that's activated in its own vessel.
“You've given people their most valuable resource back. Their time. It's bloody brilliant.”
We set your venue up to sell.
Stocking MXTOLOGY isn't a project — it's a delivery. We supply everything your team needs to start selling cocktails the day the stock lands.
Printed pool menus
Poolside cocktail menus and bar cards, designed and supplied by us — just put them out.
Point-of-sale kit
Posters, fridge decals and counter displays that do the selling for you.
Lanyards
Branded lanyards for the hands-free upsell — the swim-up bar's best friend.
Starter stock plan
A flavour mix matched to your guest profile, with simple, fast reorders when you run low.
Eleven cocktails. One fridge shelf.
Each pouch is 130ml, 8.7–16% ABV (0.9–1.6 standard drinks) — a genuine single cocktail, not a share bottle. Explore the full range at mxtology.com.au.
The practical stuff.
Do my staff need any training?
No. The cocktail is complete and sealed — serving one is exactly like serving a cold can. The only "technique" belongs to the guest: open, close, shake, sip.
What equipment do we need?
Cold storage. A fridge shelf, an esky or an ice bucket. There's no tap install, no blender, no glassware and no prep bench.
What about our liquor licence?
MXTOLOGY is a packaged ready-to-drink cocktail, like the canned RTDs most pool bars already sell — venues typically serve it under their existing licence. Check your own licence conditions for anything venue-specific.
How do we handle stock and wastage?
There is no wastage to handle. Nothing is opened until it's sold, nothing needs garnishing, and stocktake is counting sealed pouches. What doesn't sell this weekend sells next weekend.
What does it cost and what do we charge?
Pouches retail at $14 each direct to consumers, and venue pricing depends on volume — get in touch for trade rates. You set your own poolside price; with zero added labour and zero wastage, the margin on every serve is yours.
Put cocktails on your pool menu this season.
Tell us about your venue and we'll send a sample pack, trade pricing and a starter stock plan — plus the menus, POS and lanyards to launch it.
Or email aaron@mxtology.com.au
18+ only. Please drink responsibly. Liquor Act compliance is the responsibility of the serving venue.
