Cocktails for Winery Events & Festivals | MXTOLOGY
Your festival pours great wine. Let us pour the cocktails.
Every vineyard event crowd includes guests who'd buy a cocktail before their third glass of wine — especially the younger crowd your headliners pull. MXTOLOGY is the bar-quality cocktail your event can actually serve: sealed 130ml pouches, poured like a cold can, with a turnkey pop-up bar we can set up or sponsor — inflatable bar and all.
Wine's covered. The cocktail drinkers aren't.
Your wine is the hero — that's the point of the event. But by mid-afternoon a real share of the crowd wants something else, and a proper cocktail has always been impossible at an outdoor site:
- Cocktail service needs trained bartenders — impossible to roster for one event day
- Fresh juice, syrups and garnish don't survive a day in a paddock
- Glassware is banned on lawns, riverbeds and dance floors for good reason
- Three minutes a drink kills the queue while the headliner plays
So the highest-margin drink at any event never makes the menu — and that spend leaves with the crowd.
The 10-second cocktail serve
MXTOLOGY cocktails are shaken fresh in Australia with real ingredients, then sealed into a 130ml pouch — a complete, bar-quality cocktail with its own drinking vessel. Your bar just hands it over. No taps, no kegs, no lines to clean, no glassware.
Chill the pouches
Our branded pop-up bar (pictured — a real setup) or your own esky and ice troughs. That's the entire install: no taps, no gas, no glassware wash-up.
Guest picks a flavour
Eleven real cocktails on a printed menu we supply — from Piña Colada to Espresso Martini.
Hand it over
Sealed, single-serve, unbreakable — hand it across the bar, or rove the lawns with an ice bucket.
Open · Close · Shake · Sip
Guests activate the cocktail in its own pouch — the shake livens the citrus and builds the crema. Part of the show.
Built for the vineyard, not the back bar.
The bar comes to you
We can set up or sponsor the whole serve point — inflatable bar, ice tubs, menus, POS kit — stocked, branded and styled in an afternoon. Your staff pour it, or we help arrange the crew.
Surge-speed service
A pouch serves as fast as a can. One serve point pours an 11-cocktail menu at full festival pace with zero cocktail training.
Your wine stays the hero
We're not competing with your labels — we're catching the guest who wants one Espresso Martini at sunset, then goes back to your shiraz.
Zero glass, zero wastage
Sealed and soft — safe on lawns and riverbeds. Whatever doesn't sell keeps 12–18 months for the next event. No kegs, no half-empty bottles.
Hands-free lanyards
Cocktails clip to branded lanyards — hands free for dancing, picnic rugs and phones. Every lanyard in the crowd is a roaming menu board.
A new revenue line
Premium event pricing, no added labour, nothing wasted. Structure it as wholesale stock, a rev-share bar, or a sponsored activation — whatever fits your event.
Host South Australia's first hands-free festival.
Nobody in Australia has done a lanyard-served, hands-free cocktail bar at a festival — the format was made for one. Guests wear their cocktail, reseal it between sips, and keep the lanyard as merch that walks out advertising your event all year.
- Hands free for the dance floor, the picnic rug and the golden-hour photos
- Resealable between sips — no abandoned half-drinks on the lawns
- A natural bundle at the bar: pouch + lanyard
- A 'first in SA' story your event PR can actually run with
The crowd already drinks cocktails. Just not at your event.
Ready-to-drink cocktails are the fastest-growing pour in Australian venues — and festival-aged guests lead the category.
Your guests buy cocktails everywhere else they go. Be the event that finally serves them one.
Sources: NIQ On Premise Measurement 2026; Roy Morgan Single Source 2023. Sales vary by event and crowd mix.
Bar-quality, without the bar.
These aren't sugary premixes. Every MXTOLOGY cocktail is a real recipe — real spirits, real citrus, 8.7–16% ABV — shaken fresh and sealed in its pouch. Guests open the spout, close the lid, shake to build the crema, and sip. It's the only ready-to-drink cocktail that's activated in its own vessel.
“You've given people their most valuable resource back. Their time. It's bloody brilliant.”
We set your venue up to sell.
Stocking MXTOLOGY isn't a project — it's a delivery. We supply everything your team needs to start selling cocktails the day the stock lands.
Printed menus
Festival menu boards and bar cards, designed and supplied by us — just put them out.
Point-of-sale kit
Posters, fridge decals and counter displays that do the selling for you.
Lanyards
Branded lanyards for the hands-free upsell — merch and drink in one transaction.
Starter stock plan
A flavour mix matched to your crowd, with simple, fast reorders when you run low.
Eleven cocktails. One fridge shelf.
Each pouch is 130ml, 8.7–16% ABV (0.9–1.6 standard drinks) — a genuine single cocktail, not a share bottle. Explore the full range at mxtology.com.au.
The practical stuff.
How does licensing work at an event?
MXTOLOGY is a packaged ready-to-drink cocktail — it's served under the event's existing liquor licence exactly like the canned drinks most event bars already pour. We supply product spec sheets (ABV, standard drinks, barcodes) for your licensee and RSA documentation.
Who actually runs the bar on the day?
Whoever you like. Because there's zero cocktail technique, your existing bar volunteers or staff can pour the full menu. For bigger activations we can help arrange the setup — inflatable bar, signage, ice logistics — so it lands turnkey.
Will it cannibalise our wine sales?
In venues that add RTD cocktails, they capture a different occasion — the guest who wasn't going to buy another wine right then. Your wine remains the headline; the cocktail bar catches spend that currently walks.
What does it cost the event?
Flexible: buy stock wholesale and keep the full margin, run a revenue share, or talk to us about a sponsored bar for marquee events. Unsold sealed stock keeps 12–18 months — there's no wastage risk to you.
What about keeping it all cold?
Ice tubs and eskies do the job — the pouch chills fast and the shake is part of the serve. For camping festivals, pouches also crush flat, cutting your waste volume versus cans and bottles.
Put a cocktail bar in the vineyard.
Tell us about your event and we'll send a sample pack, trade pricing and a bar plan — menus, POS, lanyards and the inflatable bar conversation included.
Get your venue sample pack
Tell us about your venue — we'll send samples, trade pricing and a starter stock plan within one business day.
Prefer email? aaron@mxtology.com.au
18+ only. Please drink responsibly. Liquor Act compliance is the responsibility of the serving venue.
